Coca cola takes their Anti-Obesity campaign to the next level

http://sites-animaux.com/2013/05/19/coca-cola-takes-their-anti-obesity-campaign-to-the-next-level/

Coca-Cola promises to create another lower-calorie options and clear calorie labeling more widely available around the world, which intensifies a push against critics who claimed that soft drinks are the culprits behind weight problem.

Coca cola wants to take their campaign against obesity globally
Coca cola wants to take their campaign against obesity globally

The Atlanta-based company, which is responsible for manufacturing soft drinks like Sprite, Fanta and Minute Maid, has been offering diet drinks for more than a decade now. But the problem is that they are not consistent in regards with the availability of their products, especially in emerging markets such as China and India.

Coca-Cola also said on May that they want to support programs that encourage physical activity and no longer market to kids younger than 12. That policy is implemented in the US, but the company didn’t mention which countries they market their products to children.

With some people blaming soft drinks for why most people becoming fat nowadays, Coca-Cola Co. has been more aggressive in trying to convince customers that their product can be use to achieve a healthy lifestyle. At an earlier time,  this year, the company aired its first TV ad that addresses the matter in the U.S. and has since been rolling out the spot to other countries.

The ad plugs Coca-Cola’s wide range of lower-calorie offerings. However executives have also made a point of standing by the company’s full-calorie drinks, and say that physical activity plays an important role in getting fit.

The message from Coca-Cola comes as packaged food companies across the industry look for growth in rising markets, where middle-class populations rapidly grows. As more and more people migrate to cities to find work, health advocates are concerned about how will this affect the consumption of packaged food in such countries.  This might fuel obesity rates as they have in developed nations.

People from the around the globe nevertheless signify more opportunities for companies. A good example of a company that may benefit is Coca-Cola, which has noted that Americans on average drink 403 servings of its various beverages a year. This is comparably large to the 12 servings per year in India and 38 in China.

And the company’s diet options aren’t as popular in other countries when compared with its popularity in the US.  The US accounted for 41 percent diet drink sales for the flagship Coke brand. The sales had gone up from single-digits in the 1980 up to the present.

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